Category Archives: South Section

As part of the campaign “How M6 Metro Line is Seen Through the Eyes of Children,” METROREX and Alsim Alarko – Makyol launched the exhibition “Spotlight on the children’s artwork” in a mix of visual and online components. The exhibition was organised at Străulești Metro Station, in the space belonging to the Metro Museum, which is also the passenger entry/exit area of the station. The key elements of the exhibition were the drawings made by children for the 1st of June campaign. Presented in a creative and attractive format, the exhibition complemented the children’s drawings with simple yet effective elements: light installations generating a warm, friendly, and playful atmosphere, and uniting in the same bright spirit a feeling of home, the happiness of the celebration and the urban touch of summer gardens, illuminated with modern, creative, urban design lights.

On June 1, the International Children’s Day, METROREX and Alsim Alarko – Makyol implemented the campaign “How the M6 is seen through the children’s eyes”. Children were invited to show their creativity through pre-event drawings and to share their ideas, vision and perception of the metro and the new M6 Metro Line, which were later presented in an exhibition. The children who submitted their artwork about the metro and the new M6 Metro Line were invited to Străulești Station/Depot, accompanied by adults, to visit the Metro Museum, meet with Metrorex representatives and see where the trains rest when they are not running. On this occasion, the children received information about the metro and the M6 Metro Line; they also received balloons, pinwheels, M6 branded badges, and had the opportunity to ask questions, enter the mechanic’s cab, meet with the representatives of Metrorex management.

Easter is a deeply cherished celebration for Romanians. The Easter holidays invite tranquility, peace, and joy. They bring us together for family meals and offer us refreshing, calm moments in nature. Easter restores our vitality and the verve of sunny spring days. METROREX and Alsim Alarko – Makyol extended their best wishes to passengers via the TV screen network in metro stations and on social media.

“A project as green as spring!” – A corporate campaign that emphasizes the significance of the moment, merging the fertile nature/season of femininity with the start of a new major urban infrastructure project. At the same time, aligned with the uniquely feminine celebrations at the beginning of March, the context was opportune to connect the concept of equal opportunities with the anvergure of the M6 project. The value of female involvement was emphasized through its association with the vital, regenerative force that spring brings to the cycle of seasons. A chocolate clover, a bulb flower, and a lichen-adorned mărțișor conveyed the message “Wishing You a Beautiful Spring!” in an eco-friendly, natural campaign.

Public Campaign: “Traveling-Mărțișor!” Crocheted hearts made from M6 green wool were gifted to female passengers on the platform and in metro carriages on March 1st.

“Every day we build a sustainable future. Now we are building the future.” The importance of the M6 project, a major urban infrastructure project, was underlined through suggestive, symbolic means, drawing on a strategy based on the power of example. Rather than emphasising the glitter of the holidays, the campaign set out to highlight the benefits that well-made things bring to people’s lives. We chose a simple and memorable gift, one that can be brought to life. In the form of a direct mailing campaign, the project was communicated to stakeholders, partners and the press, conveying a long-term message and also an invitation to get directly involved. In this way, we set out to emphasise nature, continuity and perspective, the lasting value of professional and human relationships, and the importance of things achieved through working together.

A bio box, a biodegradable pot, a small bottle of Abies Alba fir seeds, fertile sowing soil, planting instructions, a craft bag, a label tied with string, a fir sprig, a card and a kraft envelope made up the M6 ECO Christmas campaign.

“Every day, we are building a sustainable future. Now, we are building the future.”

The significance of the M6 Metro Line Project, a major urban infrastructure project, was highlighted through symbolic and suggestive ways, appealing to a strategy that emphasized the power of example. Rather than focusing on the glamour of the holiday season, the campaign aimed to shed light on the long-lasting benefits that good things bring to people’s lives. We chose a simple yet memorable gift – one that can be brought to life.

As part of a direct mailing campaign, the project was communicated to stakeholders, collaborators, and the press, delivering a long-term message while also extending an invitation for active involvement. We thus aimed to emphasize nature, continuity, and perspective, as well as the enduring value of professional and human relationships, and the importance of collaborative efforts.

A biodegradable box and pot, a vial of Abies Alba fir seeds, fertile soil for seeding, planting instructions, a craft paper bag, a tag tied with twine, a fir twig, a greeting card, and a kraft envelope made up the M6 Metro Line ECO Christmas Campaign.