“A Green Project Like Spring!” – A corporate campaign highlighting the significance of the moment, merging the fertile nature/season of femininity with the launch of a new major urban infrastructure project. The timing, aligned with the exclusively feminine celebrations at the beginning of March, provided an ideal opportunity to connect the concept of equal opportunities with the scale of the M6 project. The value of female involvement was emphasized through its association with the vital, regenerative force that spring brings to the cycle of seasons. A chocolate clover, a bulb flower, and a lichen-adorned mărțișor conveyed the message “Wishing You a Beautiful Spring!” in an eco-friendly, natural campaign.
Public Campaign: “Mărțișor on the Move!” Crocheted hearts made from green M6 wool were gifted to female passengers on the platform and in metro carriages on March 1st.
It is located in the northern part of the Bucharest – Constanta railroad, in front of Băiculești Street.
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