Author Archives: Ceausescu Adriana

Bucharest, March 1, 2024 – METROREX greeted its passengers today with marquise (mărțișoare) that brings good news about the development of the metro network. In addition to wishing a beautiful spring, METROREX reminded the general public that the new M6 Metro Line will be added to the Bucharest metro map.

A major project in the development of the Bucharest metro, which will extend the existing network operated by METROREX, M6 will feature 14.2 km of double track, 12 new, modern trains and 12 stations. The M6 Metro Line: 1 Mai – Otopeni aims mainly to serve the Otopeni International Airport, connecting it to the North Railway Station (Gara de Nord). The M6 Metro Line, 1 Mai – Otopeni, the metro link to Henri Coandă International Airport will run in the N-NV direction of the capital and will cross the District 1, namely the following neighborhoods: Grivița, Bucureștii Noi, Piața Presei Libere, Băneasa, Privighetorilor and Otopeni. The new metro line is configured into two sections and will comprise a total of 12 new stations. The South Section of the project, 1 Mai – Tokyo, (Lot 1.1), includes one station in common with the current M4 line and 6 new stations: Pajura, Expoziției, Piața Montreal, Gara Băneasa, Aeroport Băneasa, Tokyo. The North Section, Tokyo – Aeroport Otopeni, Lot 1.2, includes the stations: Washington, Paris, Bruxelles, Otopeni, Ion I. C. Brătianu and Aeroport Otopeni.

The principal areas crossed are mainly residential areas, commercial areas, services, transportation areas, special purpose area, public utility services, areas of cultural interest, open land with potential for construction (on Expoziției Boulevard, Poligrafiei Boulevard, Băneasa, Otopeni), green and recreational areas.

“M6 is a landmark project,” says Mariana MICLĂUȘ, General Director of Metrorex S.A. “It will be part of the lives of the people and the city, so we have chosen the first day of spring as an opportunity to reconfirm to our commuters that we are committed to increasing the mobility of the population of the Bucharest metropolitan area and the city of Otopeni. The project is a local, regional and international collaboration, which will provide the first direct fast link between the North Railway Station (Gara de Nord) and Henri Coandă International Airport, integrating regional air, rail and road transport flows and creating a major intermodal hub in the Trans-European Transport Network, contributing to the development of sustainable mobility and the achievement of the EU’s sustainable mobility objectives. We wish all our metro riders a beautiful spring”, says the General Director of the Metrorex S.A..

Representatives of METROREX handed out personalized M6 marquise (mărțișoare), as did the representatives of the contractors appointed to design and execute the structural works for the South and North Sections of the M6: Alsim Alarko-Makyol Association and Gülermak Ağir Sanayi Insaat Ve Taahhüt A.S.-Somet SA Association.

The event was also attended by representatives of the Consultant, the International consortium consisting of: PADECO CO., LTD, ORIENTAL CONSULTANTS GLOBAL CO., LTD, METRO S.A.

The holidays are a celebration of our shared projects, whether in teams, families, or communities. M6 Metro Line, a project for the people! We wanted to share the joyous moments of the winter holidays with our collaborators. The scent of pine and the glow of a Christmas ornament, along with warm holiday wishes and the encouragement to pass them on, were how we chose to promote the new M6 Metro Line in the corporate environment.

For the general public, the holidays carried the same message of heartfelt thoughts worth sharing. Passengers in metro stations and carriages received green Christmas hats and news about the new M6 Metro Line.

As part of the campaign “How M6 Metro Line is Seen Through the Eyes of Children,” METROREX and Alsim Alarko – Makyol launched the exhibition “Spotlight on the children’s artwork” in a mix of visual and online components. The exhibition was organised at Străulești Metro Station, in the space belonging to the Metro Museum, which is also the passenger entry/exit area of the station. The key elements of the exhibition were the drawings made by children for the 1st of June campaign. Presented in a creative and attractive format, the exhibition complemented the children’s drawings with simple yet effective elements: light installations generating a warm, friendly, and playful atmosphere, and uniting in the same bright spirit a feeling of home, the happiness of the celebration and the urban touch of summer gardens, illuminated with modern, creative, urban design lights.

Easter is a deeply cherished celebration for Romanians. The Easter holidays invite tranquility, peace, and joy. They bring us together for family meals and offer us refreshing, calm moments in nature. Easter restores our vitality and the verve of sunny spring days. METROREX and Alsim Alarko – Makyol extended their best wishes to passengers via the TV screen network in metro stations and on social media.

“A project as green as spring!” – A corporate campaign that emphasizes the significance of the moment, merging the fertile nature/season of femininity with the start of a new major urban infrastructure project. At the same time, aligned with the uniquely feminine celebrations at the beginning of March, the context was opportune to connect the concept of equal opportunities with the anvergure of the M6 project. The value of female involvement was emphasized through its association with the vital, regenerative force that spring brings to the cycle of seasons. A chocolate clover, a bulb flower, and a lichen-adorned mărțișor conveyed the message “Wishing You a Beautiful Spring!” in an eco-friendly, natural campaign.

Public Campaign: “Traveling-Mărțișor!” Crocheted hearts made from M6 green wool were gifted to female passengers on the platform and in metro carriages on March 1st.

“Every day we build a sustainable future. Now we are building the future.” The importance of the M6 project, a major urban infrastructure project, was underlined through suggestive, symbolic means, drawing on a strategy based on the power of example. Rather than emphasising the glitter of the holidays, the campaign set out to highlight the benefits that well-made things bring to people’s lives. We chose a simple and memorable gift, one that can be brought to life. In the form of a direct mailing campaign, the project was communicated to stakeholders, partners and the press, conveying a long-term message and also an invitation to get directly involved. In this way, we set out to emphasise nature, continuity and perspective, the lasting value of professional and human relationships, and the importance of things achieved through working together.

A bio box, a biodegradable pot, a small bottle of Abies Alba fir seeds, fertile sowing soil, planting instructions, a craft bag, a label tied with string, a fir sprig, a card and a kraft envelope made up the M6 ECO Christmas campaign.

“Every day, we are building a sustainable future. Now, we are building the future.”

The significance of the M6 Metro Line Project, a major urban infrastructure project, was highlighted through symbolic and suggestive ways, appealing to a strategy that emphasized the power of example. Rather than focusing on the glamour of the holiday season, the campaign aimed to shed light on the long-lasting benefits that good things bring to people’s lives. We chose a simple yet memorable gift – one that can be brought to life.

As part of a direct mailing campaign, the project was communicated to stakeholders, collaborators, and the press, delivering a long-term message while also extending an invitation for active involvement. We thus aimed to emphasize nature, continuity, and perspective, as well as the enduring value of professional and human relationships, and the importance of collaborative efforts.

A biodegradable box and pot, a vial of Abies Alba fir seeds, fertile soil for seeding, planting instructions, a craft paper bag, a tag tied with twine, a fir twig, a greeting card, and a kraft envelope made up the M6 Metro Line ECO Christmas Campaign.