Skip to main content

Easter 2023

Easter is a deeply cherished celebration for Romanians. The Easter holidays invite tranquility, peace, and joy. They bring us together for family meals and offer us refreshing, calm moments in nature. Easter restores our vitality and the verve of sunny spring days. METROREX and Alsim Alarko – Makyol extended their best wishes to passengers via the TV screen network in metro stations and on social media.

1st-8th March 2023

“A project as green as spring!” – A corporate campaign that emphasizes the significance of the moment, merging the fertile nature/season of femininity with the start of a new major urban infrastructure project. At the same time, aligned with the uniquely feminine celebrations at the beginning of March, the context was opportune to connect the concept of equal opportunities with the anvergure of the M6 project. The value of female involvement was emphasized through its association with the vital, regenerative force that spring brings to the cycle of seasons. A chocolate clover, a bulb flower, and a lichen-adorned mărțișor conveyed the message “Wishing You a Beautiful Spring!” in an eco-friendly, natural campaign.

Public Campaign: “Traveling-Mărțișor!” Crocheted hearts made from M6 green wool were gifted to female passengers on the platform and in metro carriages on March 1st.

Invitation to tender for the North Section

Bucharest, February 28, 2023

In a significant moment for the progress of the capital’s transport infrastructure, Metrorex announces the successful completion of the tender procedure for the metro network expansion project, which will provide a direct link between the city center and Henri Coandă International Airport. This project, an integral part of Bucharest International Airport Rail Access Link Project (Metro Line 6. 1 Mai – Otopeni), represents a major step forward in improving urban mobility and airport accessibility.

Award Winner: A Strategic Partnership for Bucharest
After a competitive selection process, the Gülermak Ağir Sanayi Insaat Ve Taahhüt A.S.-Somet SA Association was selected as the successful bidder, based on the “Best Value for Money” selection criteria. The official announcement was made today, at 14.30, marking a crucial moment in the advancement of the M6 Metro Line project, which will facilitate a fast and efficient connection between the city center and the Otopeni Airport.

Contractual Details and Project Funding
The contract value, in the amount of 1,278,415,271.87 lei (excluding VAT), reflects the commitment and significant investment in the modernization and expansion of Bucharest’s public transport infrastructure. Project financing is provided through a mix of state budget resources and repayable external funds, including a foreign loan from the Japan International Cooperation Agency (JICA), underlining the strategic importance and wider benefits of this project.
M6 Metro Line Impact: Connectivity and Development
With a total length of 14.2 km and 12 stations, the M6 Metro Line promises to transform the travel experience for residents and tourists alike. The Tokyo – Otopeni Airport section, comprising 7.6 km and 6 stations, including Washington, Paris, Bruxelles, Otopeni, Ion I.C. Brătianu and Otopeni Airport, will provide an efficient and safe solution for traveling to and from the airport, significantly contributing to a significant reduction in traffic congestion, road accidents and pollution.
A Vision for the Future: Benefits and Expectations
M6 Metro Line is a key element in the region’s urban and economic development vision, not only delivering a green and efficient transportation alternative, but also stimulating a boost to economic growth by improving accessibility and connectivity. With an estimated completion timeframe of 48 months from the issuance of the Commencement Order, the project is expected to bring significant improvements in urban quality of life and facilitate a smooth transition to a modern and integrated transport infrastructure.
In Conclusion
Through this ambitious project, Metrorex and its partners reaffirm their commitment to the sustainable development of the Capital, reflecting a progressive vision for a future in which urban mobility is safe, efficient and accessible to all. M6 Metro Line is not just an extension of the metro network, but a symbol of Bucharest’s progress and dynamism, opening new perspectives for urban and economic development in the region.

Eco Christmas 2022

“Every day, we are building a sustainable future. Now, we are building the future.”

The significance of the M6 Metro Line Project, a major urban infrastructure project, was highlighted through symbolic and suggestive ways, appealing to a strategy that emphasized the power of example. Rather than focusing on the glamour of the holiday season, the campaign aimed to shed light on the long-lasting benefits that good things bring to people’s lives. We chose a simple yet memorable gift – one that can be brought to life.

As part of a direct mailing campaign, the project was communicated to stakeholders, collaborators, and the press, delivering a long-term message while also extending an invitation for active involvement. We thus aimed to emphasize nature, continuity, and perspective, as well as the enduring value of professional and human relationships, and the importance of collaborative efforts.

A biodegradable box and pot, a vial of Abies Alba fir seeds, fertile soil for seeding, planting instructions, a craft paper bag, a tag tied with twine, a fir twig, a greeting card, and a kraft envelope made up the M6 Metro Line ECO Christmas Campaign.