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M6 Christmas campaign – 2023

CORPORATE COMPONENT:

· paper bag with M6 card insert;

· cardboard box with a green ribbon;

· fir wreath, M6 branded;

· illuminated bauble, M6 branded, added to the fir wreath;

· Christmas card.

Bilingual card

Beneficiary – 218 kits; subsequently supplemented with a further 20 kits;

Supervisor – 45 kits, of which 30 in Romanian and 15 in English;

Contractor – 77 kits;

COMPONENT FOR THE GENERAL PUBLIC:

· Christmas hat, M6 branded;

· Christmas card attached to the hat;

· distribution through sampling on the metro, on the platform and on board trains.

550 hats with an attached card.

These were distributed on the metro (on board the train at Dristor station and on the platform at Victoriei station) on 20 December.

The event was photographed and filmed in compliance with GDPR requirements. The photographs and the video material were sent to the Supervisor and the Beneficiary on the day of the event for publication on the Beneficiary’s Facebook page. The images can be viewed via the links below:

Foto: https://1drv.ms/f/s!Ah1JvsExuf0bgb5Ngg116BFo5eOl8w?e=BbrIDY 

Video: https://1drv.ms/v/s!Ah1JvsExuf0bgb9fxLJ4tqsx2-WfFg?e=2pVHjV

video for the Metrorex TV screen network: the campaign for the public was also completed with a video that ran on the screens of the metro TV network over the holiday period.

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