Between 1 and 8 March 2023, the Contractor ran the PR campaign “M6 – A project as green as spring”, dedicated to this period, in accordance with the Beneficiary’s requirements, split into two components: Corporate direct mailing, to partners, and the “Travelling Mărțișor” sampling campaign, for the general public.

1.1 CORPORATE PR component – direct mailing

The Contractor distributed to the Beneficiary, the Supervisor and the contacts in its own database kits bearing the M6 logo and containing a chocolate clover, a daffodil bulb in a pot wrapped in a jute pouch tied with a cotton mărțișor thread, a flower-shaped card suspended on a wooden stick, personalised with the headline “M6 – A project as green as spring”, and an M6 mărțișor with lichen and a craft card personalised with the wish “A beautiful spring”.

The Contractor delivered the M6 mărțișoare for the Beneficiary’s list on 1 March, and the rest of the kit on 6 March.

Total number of recipients in the Beneficiary’s database, including the press 169

Total number of recipients in the Supervisor’s database 30

Total number of recipients in the Contractor’s database 101

Total number of recipients 300

1.2 SAMPLING component

The Contractor prepared 550 mărțișoare, entitled “Travelling Mărțișor”, personalised with the logo, the M6 map and the headline “Metro Line 6, a project as green as spring”, and made them available to the Beneficiary on the morning of 1 March. The Contractor, together with PR representatives of the Supervisor and of the Beneficiary, ran the sampling campaign for the travelling public.

The campaign took place on the metro route between Dristor 2 station and Gara de Nord 2 station.

The mărțișoare were distributed partly in the carriages of a metro train that set off from Dristor 2 station. The campaign was photographed and filmed by the Contractor. The remaining mărțișoare were handed out by the Beneficiary’s representatives on the platform of Gara de Nord 2 station.

During the campaign from 1 to 8 March, the Beneficiary ran on its own network of advertising screens a video prepared by the Contractor to promote the M6 project as a major and highly topical part of the Beneficiary’s activity.

The photographs from the event were made available to the Beneficiary and the Supervisor on the same day. Some of them were placed by the Contractor and the Beneficiary into templates produced by the Contractor for the Beneficiary’s Facebook page. The Beneficiary posted them the same day. The footage from the event was edited into a video based on a model sent by the Beneficiary to the Contractor and was sent to the Beneficiary and the Supervisor on the day of the event, to be used in a post on the Beneficiary’s Facebook page.