“Every day, we are building a sustainable future. Now, we are building the future.”
The significance of the M6 Metro Line Project, a major urban infrastructure project, was highlighted through symbolic and suggestive ways, appealing to a strategy that emphasized the power of example. Rather than focusing on the glamour of the holiday season, the campaign aimed to shed light on the long-lasting benefits that good things bring to people’s lives. We chose a simple yet memorable gift – one that can be brought to life.
As part of a direct mailing campaign, the project was communicated to stakeholders, collaborators, and the press, delivering a long-term message while also extending an invitation for active involvement. We thus aimed to emphasize nature, continuity, and perspective, as well as the enduring value of professional and human relationships, and the importance of collaborative efforts.
A biodegradable box and pot, a vial of Abies Alba fir seeds, fertile soil for seeding, planting instructions, a craft paper bag, a tag tied with twine, a fir twig, a greeting card, and a kraft envelope made up the M6 Metro Line ECO Christmas Campaign.
It is located in the northern part of the Bucharest – Constanta railroad, in front of Băiculești Street.
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